Zynga Buys Draw Something Creator OMGPOP For $200 Million




Draw Something by OMGPOP has taken the App Store by storm, and is already one of the most popular apps of all time. The app currently sits as the top paid, top free, and top grossing app in the App Store, and it’s estimated that the game makes $250,000 per day. The app itself is an online social pictionary game, a lot like Charadium, but lacking in some areas, and another example of no logic behind App Store success. It wouldn’t bee the App Store without smaller companies being bought by larger ones, and OMGPOP has just been bought by Zynga, according to AllThingsD. That collective “groan” you hear is from all of the Draw Something players that fully understand what Zynga is all about.

Zynga is said to have bought OMGPOP for $180 million, plus another $30 million for employee retention of the 40 person studio. Zynga has made a name for itself by making “games” that focus on all types of in-app purchases, highlighted by Farmville, and it’s many off shoots. Zynga has been snapping up mobile developers a lot recently, and OMGPOP is their newest addition. In the past, Zynga has retooled or re-released existing games with an all new payment structure that focuses on you spending as much money as possible.

If you enjoy Draw Something now, you just need to make sure you don’t update the app in the coming weeks and months. Zynga also recognized that Draw Something has become Facebook’s most popular game, even topping their own. Zynga could potentially just invest in making Draw Something better, but history says otherwise. OMGPOP has definitely struck when the iron is hot, and if they would have held out, Zynga might have just made their own version of the social pictionary game, that is awfully similar. It’s just another day of as the App Store turns.

Draw Something ($0.99, Universal, No Ads)
Draw Something Free (Free, Universal, Ad-supported)



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